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The most innovative cinema in Europe

Audience numbers at the Fyrisbiografen cinema have stagnated at about two visits per person and year, even though the average Swede watches more than 70 films per year. A method inspired by Silicon Valley start-ups became Fyrisbiografen and Cybercom’s joint protection against the “death of the cinema”.

The project began with an evaluation of the activities that worked – and those that did not. The solutions that were ultimately implemented ranged from improving Fyrisbiografen’s digital purchasing flow to starting to sell nostalgic sweets.

“We could see how our audiences actually behave and find out what they like. As a result, we could easily design better solutions that elevated the entire cinema experience, from buying the ticket to taking your seat in the auditorium,”

Olle Agebro, chair of the Fyrisbiografen Association.

The mix of traditional and digital was a success – audience numbers have risen by more than 50 percent compared to the year before. Fyrisbiografen won the European Cinema Innovation Prize at the Venice Film Festival.

Goal 12: Responsible Consumption and Production. 

Goal 12: Responsible Consumption and Production. The goal is aimed at ensuring sustainable production and consumption patterns.


Victoria Jonsson

Senior Advisory Consultant

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